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Brands | stores and small manufacturers have been benefiting

If you have been paying attention to the US national spending trends on clothing since 2011 you will notice that there have been some interesting changes in how the US, along with the rest of the world, shops for clothing. According to the US Department of Labor Statistics, the Average Annual expenditures on Apparel shopping had been declining steadily since the 2011 annual average of $1,740 to a low point in 2013 annual average of $1,604, but in the mid-2014 US, apparel spending bounced back to an annual average of $1,706 and is expected to continue to increase. During those same years, a rebound trend was noticed in US-made clothing which resulted in a 6.2% increase in sales.

Along with that the American Apparel & Footwear Association (AAFA) President and CEO Juanita D. Duggan announced in January/2015, “apparel and footwear contributed a record $361 billion to the U.S. economy in 2013, a bigger contribution than new cars, alcohol, toys, or practically any other industry.”

So what does all this mean exactly? Are we spending less but now have more clothes? Is the American clothing manufacturing industry back on top? Well not really, even with the record-breaking increase 97% of all apparel sold in the US is still imported. What it does mean is that consumers are out there spending again and are buying more products. The recession mixed things up in all industries and as we continue to bounce back from it, more and more fashion trends get moved around in the mix. A new economy brings in new opportunities for new ideas, new brands, and new designs to enter the picture.

Brands

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